2017 GWA Annual Conference & Expo

Aug 03, 2017 09:00am -
Aug 07, 2017 05:00pm
Buffalo, NY

Event Description


Join garden writers, bloggers, photographers, speakers and communicators from across the world for special events designed to make new connections and reconnect with old friends, including networking events and receptions, all culminating with the 2017 Annual Awards & Honors Dinner. And don’t forget to head to the Expo for a colorful showcase of new varieties, products and services from exhibitors changing the horticultural landscape.

This year's education schedule will be jam-packed with insightful and dynamic sessions from leaders in the industry, focusing on horticulture, writing, technology, business, publishing and much more. Back by popular demand, roundtable topics will feature exciting short-format sessions made to inspire and inform. 

Buffalo is home to breathtaking public and private gardens and this year's tour line-up will feature a fantastic group of gardens, covering a wide array of techniques and trends. Enjoy special access to amazing public gardens as well as exclusive tours of beautiful private gardens.

Gardens & Tours • Travel & Accommodations 
Exhibitor Information • Sponsor Information 
Frequently Asked Questions


Buffalo Niagara Convention Center | Buffalo, NY

Thursday, August 3
3:00PM - 8:00PM  Pre-Conference Workshop 
Write Better Right Now: Tips and Techniques to Power Up Your Next Project
Must be registered for full conference to attend. Additional registration is required. Meal included.

Friday, August 4
8:00AM - 2:00AM Exhibitor Move-in
12:00PM - 7:00AM Registration
9:00AM - 11:00AM Pre-Conference Workshop (Continued)
Write Better Right Now: Tips and Techniques to Power Up Your Next Project
Must be registered for full conference to attend. Additional registration is required. Meal included.
11:30AM - 12:30PM Regional Meetings
12:30PM - 1:30PM First-Time Attendee Meeting
2:00PM - 4:00PM Meet the Authors NEW FOR 2017!
We will provide you with a table to meet the Buffalo-area garden loving public! Registration will be first come, first serve.
Click here to register
4:00PM - 8:00PM #GWA2017 Expo
5:30PM - 7:30PM Opening Reception @ #GWA2017 Expo
8:00PM - 9:00PM President's Exhibitor & Sponsor Reception
By invitation only

Saturday, August 5
12:00PM - 7:00PM Registration
7:00AM - 8:00AM Early Morning Photo Shoot: Cottage District
8:00AM - 11:45AM Story Tour: Cottage District, Elmwood Village
& Lancaster Avenue

Continental breakfast provided by Visit Buffalo Niagara
12:15PM - 1:00PM Lunch
1:00PM  - 2:00PM Welcome & Opening Keynote: Kevin Gaughan
2:00PM  - 2:45PM GWA Annual Business Meeting
2:45PM - 3:00PM Break
3:00PM - 4:00PM Roundtable Topics
4:00PM - 8:00PM #GWA2017 Expo
5:30PM - 7:30PM Reception @ #GWA2017 Expo
8:00PM - 11:00PM Exhibitor Move-Out

Sunday, August 6
7:00AM - 8:00AM Morning Reboot with Christopher Freimuth, a Trained Massage Therapist and Yoga Instructor
8:00AM - 1:00PM  Registration
8:30AM - 9:30AM Learning Sessions

Telling the Story to Sell What We Love (C.L. Fornari)

Glenstone: The Challenge of Building One of America's Largest Sustainable Landscapes from the Ground Up (Paul Tukey)

Tribe-Building 101: The Power of Community (Debra Prinzing & Nan Sterman) 

8:30AM - 10:30AM Exhibitor Move-Out
9:30AM - 9:45AM Break
9:45AM - 10:45AM Learning Sessions

Make "Local" Lucrative (Barbara Wise, Jacqueline Soule, Larry Hodgson, Mary Ann Newcomer & Noelle Johnson) 

Cannabis: The Next Tomato! What The Garden Writer Needs To Know to Get Started (Dan Heims & Jeff Lowenfels) 

Social Media & SEO for the Garden Industry: Improving Your Website Traffic and Following (Chris Link & Jan Bills)

10:45AM - 11:00AM Break
10:45AM - 11:00AM Lunch & Learning Session

Creating Great Videos is Fun...Really! (Doug Oster) 

Quantum Economics for Garden Communicators: Bridging the Gap Between Purpose and Profit (Rita Perea)

Double Down: Boom without Bloom and Boom with Bloom (Bobbie Schwartz & Dan Benarcik) 

12:30PM - 4:30PM Story Tour
Olmsted, Write & Richardson Horticultural Heritage Tour

5:00PM - 6:15PM Reception @ Buffalo Botanical Gardens
Sponsored by Garden Walk Buffalo Niagara,
Plant WNY, and Plantasia
6:45PM - 8:00PM GWA Committee & Leadership Reception
By invitation only

Monday, August 7
8:00AM - 12:00PM Registration
8:30AM - 9:30AM Learning Sessions

Touch of the Tropics (Keri Byrum, Jennifer Nelis, Sylvia Gordon & Teresa Watkins)

Reconnecting Plants to People, Wildlife and Our Planet (Brian Minter)

Words & Pictures - Sure-fire Tips to Writing Winning Headlines and Captivating Captions (Mary Kate Mackey & Kathy Jentz)

9:30AM - 9:45AM Break
9:45AM - 10:45AM Learning Sessions

Tips from the Toastmasters: Get the Humor In! (Dave Wohlfeil, Karen Aubrecht & Phil Colaruso)

Good Pictures in Bad Conditions (Mark Turner) 

The New Plant Roundup  (Kelly Norris & Maria Zampini) 
Sponsored by National Garden Bureau

10:45AM - 12:00PM Closing Keynote
Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge, and the Teachings of Plants
Robin Kimmerer 
Sponsored by Brent and Becky's Bulbs
12:00PM - 12:45PM Lunch
1:00PM - 4:45PM Story Tours (Pick Your Own Adventure)

Draves Arboretum

Southtowns Private Gardens, Plant Collections & LEED Lot

6:15PM - 7:00PM 2017 GWA Media Awards & Honors Reception (Cash Bar)
7:00PM - 9:00PM 2017 GWA Media Awards & Honors Dinner with Emcee Allan Armitage
Sponsored by Proven Winners® ColorChoice® Shrubs  
9:00PM - 11:00PM #GWA2017 Afterparty
​Sponsored by American Meadows and High Country Gardens

Tuesday, August 8
10:00AM - 9:30PM Post Conference Story Tour (Full Day)
Niagara Falls, Niagara Park Horticultural School, Butterfly Conservatory & Botanical Gardens

Additional Registration Required
8:30AM - 1:30PM Post Conference Story Tour (Half Day)
Lake Erie's Urban Farms, Rooftop Gardens and More!

Additional Registration Required

Registration Deadlines

  • Early: June 1, 2017
  • Regular: July 15, 2017
  • Late: August 1, 2017

Payment Plans 
Payment plans for registration are available. Registration MUST be paid in full by July 15. Please call 212.297.2198 for more information.

Miscellaneous Registrations  
Options for single day registration and GWA Awards & Honors Dinner tickets available. Please call 212.297.2198 for more information. 

Cancelation Policy 
Cancelation requests received in writing by Friday, June 30 will be subject to a 25% cancelation fee, which will be deducted from the refund. No refunds will be made on or after Friday, June 30. Substitutions will be permitted with no penalties. 

Having trouble logging in? 
On the log-in screen, click "Forgot your Password?" and enter your email. A link will be sent to you allowing to set or reset your password. Use your email as your username. For issues logging in, please call us at 212.297.2198.

Event Type:Education
Category:Annual Conference & Expo
Early registration ends on Jun 01, 2017.
Regular registration starts on Jun 02, 2017 and ends on Jul 15, 2017.
Late registration starts on Jul 16, 2017.
(GMT-05:00) Eastern Time (US & Canada)


Registration Fees
Fee TypeEarlyRegularLate
 Attendee Full Registration
Member Fee: $450.00$550.00$650.00
Non-Member Fee: $600.00$700.00$800.00
 Guest Full Registration
Member Fee: $450.00$550.00$650.00
Non-Member Fee: $450.00$550.00$650.00
 Speaker Full Registration
Member Fee: $300.00$300.00$300.00
Non-Member Fee: $400.00$400.00$400.00
 Student Full Registration
Member Fee: $300.00$300.00$300.00
Non-Member Fee: $300.00$300.00$300.00
 Exhibitor Full Registration
Member Fee: $450.00$450.00$450.00
Non-Member Fee: $450.00$450.00$450.00
 Attendee Single Day Registration (Saturday)
Member Fee: $225.00$225.00$225.00
Non-Member Fee: $300.00$300.00$300.00
 Attendee Single Day Registration (Sunday)
Member Fee: $225.00$225.00$225.00
Non-Member Fee: $300.00$300.00$300.00
 Attendee Single Day Registration (Monday, does NOT include Awards Dinner)
Member Fee: $225.00$225.00$225.00
Non-Member Fee: $300.00$300.00$300.00
 Expo-Only Registration (Exhibitors Only)
Member Fee: $0.00$0.00$0.00
Non-Member Fee: $0.00$0.00$0.00