Region I Regional Meeting | Boston, MA
“The Telling of Selling” at Blithewold Gardens
Friday, October 13 | 9:00AM - 3:30PM
Join Region I GWA members and see Blithewold Gardens, develop a better marketing plan for yourself, your business or horticulture at large. Discover other gardens in beautiful Rhode Island this fall.
||Early Morning Photo Shoot
||Angela Treadwell-Palmer, “New Solutions in Marketing”
Learn how marketing has changed. Talking about how beautiful a plant is, how pretty the flowers are or how this new plant will make your neighbors jealous won’t cut it anymore. Today and tomorrow’s conscious consumers, want to know more. Learn how the language you use about plants can pull them in or turn them off.
||C.L. Fornari, “Capturing Attention Through Stories”
How the basics of storytelling can be applied to “selling” a plant, horticulture, or your business. Learn how to craft written or verbal stories to capture your audience’s attention and wallet. Specific examples given to jumpstart your thinking.
||Q & A and Brainstorming
||Lunch and Networking
||Tour of Blithewold Gardens and Greenhouse
with Gail Read, Garden Manager
||Optional impromptu “Master Mind Groups”
Meet in small groups with fellow GWA members who share similar goals or work experience. Network and brainstorm, or form virtual support groups for future group benefits.
Additional Tour Opportunities
On your own Thursday, October 12 and Saturday, October 14. Click venue name to learn more.
- Early Registration: Friday, September 15
- Regular Registration: Friday, October 6
Cancelation requests received in writing by Friday, September 15 will be subject to a 25% cancelation fee, which will be deducted from the refund. No refunds will be made after Friday, September 15. Substitutions will be permitted with no penalties.