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Region I Regional Meeting | Bristol, RI
“The Telling for Selling” at Blithewold Gardens
How to better market plants, gardening, and your business
Friday, October 13 | 9:00AM - 3:30PM
What will I find at the GWA meeting in Rhode Island on October 13th?
- For Garden Communicators: Learn new ways to talk about plants and gardening to better market plants and yourself.
- For IGC employees: how to better engage your customers and sell plants and merchandise from the heart.
- For Landscapers: Discover how a well-timed and perfectly pitched newsletter can excite your clients about your services.
- For Master Gardeners: Find out ways to better convey information to the public and keep them excited about their yards and gardens.
- For Everyone: Connect with others who communicate about plants and network for everyone’s benefit. And of course you’ll see and photograph the beautiful Blithewold grounds and gardens.
Agenda
| 8:30AM |
Early Morning Photo Shoot
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| 9:00AM |
Register/Networking
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| 9:30AM |
Angela Treadwell-Palmer, “New Solutions in Marketing”
Learn how marketing has changed. Talking about how beautiful a plant is, how pretty the flowers are or how this new plant will make your neighbors jealous won’t cut it anymore. Today and tomorrow’s conscious consumers, want to know more. Learn how the language you use about plants can pull them in or turn them off.
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| 11:00AM |
C.L. Fornari, “Capturing Attention Through Stories”
How the basics of storytelling can be applied to “selling” a plant, horticulture, or your business. Learn how to craft written or verbal stories to capture your audience’s attention and wallet. Specific examples given to jumpstart your thinking.
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| 12:00PM |
Q & A and Brainstorming
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| 12:30PM |
Lunch and Networking
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| 1:00PM |
Tour of Blithewold Gardens and Greenhouse
with Gail Read, Garden Manager
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| 2:30PM |
Optional impromptu GWA Power Circles
Meet in small groups with fellow GWA members who share similar goals or work experience. Network and brainstorm, or form virtual support groups for future group benefits.
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Additional Tour Opportunities
On your own Thursday, October 12 and Saturday, October 14.
- Visit other Newport Mansions and gardens including the charming and unique Green Animals Topiary Garden:
- Check out the 27th Annual Bowens Warf Seafood Festival in Newport, RI (Saturday, October 14)
- Shop the Aquidneck Grower's Farmers Market. Held year-round, the market offers locally grown fresh vegetables, cut flowers, herbs, fruit, plants, eggs, breads, baked goods, meats, seafood, cheese, salsa and prepared foods.
- See “Stranger than Paradise” at the RISD Art Gallery in Providence. This exhibit juxtaposes works of different styles, sensibilities, and eras, suggesting how human perspectives on the natural world have shifted over the centuries. This presentation of objects from the RISD Museum's holdings, ranging from ancient art to contemporary works, considers some of the ways human relationships to natural surroundings have been portrayed.
- Additional tours include:
Registration Deadlines
- Early Registration: Friday, September 15
- Regular Registration: Friday, October 6
Cancelation Policy
Cancelation requests received in writing by Friday, September 15 will be subject to a 25% cancelation fee, which will be deducted from the refund. No refunds will be made after Friday, September 15. Substitutions will be permitted with no penalties.
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